Barry is a entrepreneur with a successful track record in launching new businesses that solve consumer needs with leading-edge technology innovations. His current ventures include Liberty Cars (Clean Technology), Feefo, Leoterra LLC.

Barry provides consultancy to senior management of leading international businesses in 2 areas: the application of cognitive psychology to understand consumer behaviour, and technology innovation.

Barry speaks regularly at international events in Europe and North America on the subjects of commercialising technology innovations, and consumer behaviour.